are divided into business line “Business”, office line “Smart Business” and free styled trendy line “Smart”. To facilitate the
choice of outfit the company’s designers develop “COMPLETE LOOKS” each of them including a suit, a shirt and a tie. KETROY
presents from 150 to 200 “COMPLETE LOOKS” per season implying 150 ready-to-wear business outfits that ensure a perfect
appearance for the buyers. KETROY combines innovation with tradition and turns a too formal office style into a neat and yet
not dull classic style. KETROY offers “Style Guidelines” for “Smart Business” and “Smart” lines to help the customers with their
choice.
In the Spring Summer 2012 season KETROY continues to “discover America” with its new “US Collection”. This Collection is a part
of the “Business-World Capitals” cycle that started in 2009 with the “UK Collection” dedicated to London and was followed by
the “Japan Collection” (Tokyo) in 2010 and the “US Collection” (New-York) in Fall 2011.
In all its collections KETROY sticks to a serious approach to choosing the best fabrics of exceptional quality selected individually
for each model. Along with 100% natural wool, silk, linen and other fabrics, blended fabrics allow to combine quality and
appearance with comfort and convenience. The following blended fabrics are on top in the new KETROY collection: 90% wool
and 10% silk, 95% wool and 5% cashmere, 60% wool and 40% flax. Only “glazed kid leather”, high quality leather produced
from sheep skin, is used to manufacture footwear and accessories.
Details and features of the collection.
Suits. The elegant suit fit «Slim Fit» and last trends of the new season. All jackets have two-buttons and a classic KETROY fit,
except for one single-button suit model designed for younger and stylish men. The “punto” stitches and the buttonholes
on the jacket match one of the lining colors, which is a trademark of the brand. All trousers have comfortable adjusters and
decorative details on the waist. The constructive cut makes your figure look slender.
Shirts. Two fit options – «Classic Fit» and «Slim Fit» – help you choose better. “Slim Fit” with extra darts on the back and unique
elegant design. Two buttons on the cuff allows adjusting of its size. Inner details such as collar stand, collar bottom, shoulder
yoke, cuff made from matching fabrics, and two-colored buttons maintain integrity of KETROY “COMPLETE LOOKS” and
“STYLE RECOMMENDATIONS”. Linen shirts with rounded cuffs of the “Smart” line are made from a single-color fabric “Veil”
subject to «Soft Wash» finishing.
Knitwear. Polo made from cut smooth-woven knitted fabric. The choice of colors focuses attention on the front side of the
clothing, adjusted by the inclined side seams that make figure proportions look better.
Outerwear. Double-breasted slim-line cloaks in the «Business» line with a belt, of middle-thigh length. Finishing suit fabric is
used for the models. An office-style slim-fit jacket with a removable collar and cashmere added to fabric base. Shortened shirt
jackets for the “Smart” line with “Garment Wash” fabric finishing.
Footwear. Leather walking shoes “Derbi” are decorated by fashion stitches on the relief details. The lining is made of leather.
Multi-colored decoration of the sole follows the color theme of the chosen image. Supplementary laces of matching colors
are an integral part of the complete set. Moccasins with KETROY brand soles with decorative suede leather laces. The smooth
suede and perforated suede are combined in the model.
Silk ties, leather suitcases and belts, ingenious cufflinks are all essential elements of any business wear which are also represented
in KETROY “US Collection”.
The Company actively introduces advanced technology and can be proud of its innovative production and sales techniques,
as well as of unique presentations of its collections. “E-panel KETROY TOUCH SCREEN” visually presents full collection
of “COMPLETE LOOKS” and “STYLE RECOMMENDATIONS” which makes customer’s choice easier. All KETROY stores are
equipped with such “E-panel KETROY TOUCH SCREEN”.
The brand’s owner is KETROY LTD. The Company’s headquarters are located in London (UK). In Eastern Europe, Russia and
other CIS countries the KETROY is promoted by Moscow representative office.
www.ketroy.co.uk
